This has scarcely been possible within Spotify thanks to a lean-back listening experience that prioritises playlists, without the need for any further engagement beyond pressing play. This evolution is about bringing the platform and Spotify to life in a deeper way.” Many of the updates are focused on creating avenues for creators to monetise their work Tom Connaughtonįor artists who want to build a brand, creating a world around their music and showcasing who they are as a person is key for long-term engagement with fans.
“Previously, you probably thought of Spotify as the best destination for listening. The changes are designed to create “deeper discovery and more meaningful connections between artists and fans”, says Tom Connaughton, MD of Spotify UK and Ireland.
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